National Retail trade

SCOTTSDALE, AZ--(Marketwired - Aug 6, 2013) - The Alkaline Water Company Inc. (OTCBB: WTER) ("Alkaline" or the "Company"), developers of an innovative, state of the art, proprietary electrolysis beverage process packaged and branded as Alkaline84, a premier alkaline drinking water for balanced lifestyles, is pleased to advise of its recent and valued participation at the ECRM® sponsored Snack, Beverage & Grocery National Retail Marketing Trade Show July 29-31, in Scottsdale, Arizona.
This premier trade event connects beverage industry insiders from across all retail channels in the United States. During the three day event, the Company participated in a demanding schedule of private, one-on-one sessions to present its flagship product, Alkaline84. The Company was very pleased by the near unanimously positive response from this knowledgeable and influential audience of food and beverage buyers from across the nation. As a result, the Alkaline Water Co. sales team is working diligently to close all pending and potential orders from this significant sales pipeline.
Efficient Collaborative Retail Marketing (ECRM®) is known for strategic events and promotional tracking and analysis in the Consumer Packaged Goods (CPG) industry. Since its founding in 1994, ECRM ( has been focused on helping buyers, and manufacturers improve sales, reduce expenses, and go to market faster and more efficiently.
Steven Nickolas, President and CEO of the Alkaline Water Company, states, "This event offered a great opportunity to introduce Alkaline84 to a number of major retail partners. Our presentations were extremely well received, which we believe will help us to quickly grow our network and accelerate our ability to expand our national distribution strategy."
Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at For more information, visit our website at Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk packaged Alkaline84 branded beverage products.
About Alkaline84
Alkaline84 is a pH balanced bottled alkaline drinking water that contains over 84 trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. Alkaline84 is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a number of major retail locations across the southwestern United States. Learn more about the science behind alkaline water by visiting
Source: finance.yahoo.com
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